Word of mouth is my best advertising!

I can't tell you how many times I have had an advertiser say to me, "word of mouth is my best advertising." My response is constant and confident. I tell them, "It better be!"

So many advertisers are looking for a magic pill that will help them grow their business. The problem is simple, there is no magic pill. Advertising tells the businesses story -- if that story is full of bad products, amazingly poor customer service and a lack of concern for what their customer wants, then advertising won't work.

Advertising should multiple your word of mouth story. If people leave your store with a terrible story to tell, don't blame advertising. More about advertising later -- Stay Tuned!