It is how you say it.

A couple of weeks ago, some close friends and I went on a motorcycle ride.  When we entered our choice for breakfast, a nice lady said....

A. Smoking or Non?
B. Booth or Table?
c. Or do you want to sit with the firemen?

Now, we respect firemen.  In fact, there is a young man that is like a son to us that is a firefighter.  But why would we sit with the firemen?  We choose a non-smoking table.

It turns out that the firemen were there to raise money for MDA.  Somehow that really got lost in the translation of the hostess.  This entry is not about criticizing the hostess.  It is about helping your business grow. 

Three questions to ask yourself about your business.

1.   Do you have a message that is "getting lost" in the translation to your customers?
2.   Have you worked on improving the clarity of the message?
3.   How will your business grow by improving the clarity of the message?

Some thought starters to help you improve your message.

A.  Start with the end in mind.  What do you want your clients to do after they get their message.

B.  Is your goal clear to the clients?

C.  Have you tested your message?  The best way to test your message is asking your best customers.  How do they see your business?  What are the reasons they count on you?  Take those comments and edit your statement.

D.  Role-play your message with your team.  (I know most people hate role-playing)  But, it is a great way to use the best of everyone to focus your message.

Think about all the things that you want your clients to know about you.  Take this week to add laser focus to your message. 

The next time you need a speaker, make it easy on yourself and call me. I will inspire, motivate, and entertain your group. Check out my speaking demo at www.bransonbusiness.blogspot.com then call (417) 339-6568 for availability. The only way I look good is making you look good for booking me.